Tips for an Effective Online Reputation Management Revealed

The reputation of a business is something every customer checks before they decide to purchase any products or services. Just like it is said, 75% of clients avail to services of a company because of word of mouth. With the internet forming the main word-of-mouth, information about your business can travel at speeds of light. Your business’s reputation online has a significant impact on customers that buy from you. This is why an effective online reputation management is critical.

The first important point to note is that it is better for you to be proactive than reactive with your online Reputation Defender. Trying to repair the reputation once it has been damaged could take countless hours and may never be possible. It will even be costly compared to starting before things get out of hand. It is wise to actively search for your business online to find out what people online are saying. Apart from this, you should also find strategies that can generate a lot of positive information about your business. Positive information about your business can be arrived at through review sites and local business directories.

Building an online reputation could be as simple as asking a satisfied customer to go online and write reviews about your business. Although many people like posting negative information online, people will post great information if they enjoyed your products or services.

The power of social media is strong in our generation. With over 2.1 billion active users online, it is worthwhile to make the most of these platforms to build an excellent reputation. For social media, you can post interactive and engaging content. An immediate response to customer questions should influence the strength of your account. A good social media account shows credibility; this will be highly effective even with negative comments.

In case the reputation of your business has been tarnished, it may take some time before the momentum picks up. Slow business growth due to a poor online reputation could cost you losses in thousands of dollars. Building an online reputation can take a lot of time but is always worth it. There are lots of online reputation management tools ( you can find to make your work at the internet way easier.


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A Life of Giving and Caring: A Heartwarming Tribute to Dick DeVos

In this world, there are “doers” and those who prefer to “wait and see”. Unfortunately, as a nation, we see too much of the wait and see approach. Is the hesitancy due to laziness, indifference, or something else? In the case of Betsy DeVos, none of these attributes apply. This fact is a boon for the underprivileged citizens of our country, thanks to Betsy DeVos. In an article titled, “Interview with Betsy DeVos, the Reformer” we see a strong person who, together with her husband Dick DeVos, has changed a once bleak outlook for children and their parents’ right to choose the best school for their children. In the interview, Mrs. Devos eloquently states in no uncertain terms just how she has led the changes to greatly improve the chances for parents to have a choice in the decision of which is the best school to send their children. Mrs. DeVos also discusses how, in the beginning of her journey for school of choice that enjoyed vast Republican support, Democrats had a different outlook on this hot issue. However, with even-handed discussions and positive proof, she has gradually changed the minds of countless Democrats who now see school choice in a better light, thus making the issue a non-partisan effort.


The effort put forth by Dick and Betsy DeVos to make our world a better place is evidenced by their compassion for their fellow human beings. I lived only a short distance from Amway’s Headquarters in Ada, MI, in Lowell, MI. By living so close to the Amway World Headquarters, I enjoyed regular updates from their employees about how the company was changing the lives of everyday citizens of America and beyond. In fact, several times a year, I witnessed a large group of visitors from around the world visiting Amway Headquarters. After all, Amway is a world-wide company. This brings into focus how large Amway is. Amway was founded when Dick was only a young child. He has been with the company his entire life. His generosity, compassion, and caring for others was taught to him from an early age. His memories of the early days of Amway give us a glimpse of how he grew up to be the man he is today.


As a way to give back and to share his compassion, Dick is known for his philanthropy for good causes. For example, as President of the Dick and Betsy DeVos Foundation located in Grand Rapids, MI, the foundation donated many thousands of dollars to various organizations since 1990. To name a few: Kids Hope USA, the Helen DeVos Children’s Hospital, Mars Hill Bible Church, Potter’s House, and the Grand Rapids Christian Schools. This is a short list, as Dick continues his purposeful mission of helping those less-advantaged individuals and families.


As further indication of Dick DeVos’s passion for giving, in 2010 he opened the nation’s first public aviation charter high school. Dick said that because the school is a charter school, it’s public and no tuition is required. To be sure, the idea of the school was Betsy’s, but the school was borne out of the couple’s commitment to education and Dick’s love of aviation. The West Michigan Aviation Academy opened in 2010 and is located on the grounds of the Gerald R. Ford International Airport in Kentwood MI, a suburb of Grand Rapids. When he was interviewed about the school, he is quoted as saying, “The world is such a different place when you can see it from 5,000 feet. I want young people to experience something that might broaden their world.”



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IAP Worldwide Service Group

IAP worldwide is a popular professional services provider in the areas of technical consultancy, facility management, and logistics. With a workforce of approximately 2000 workers in over 25 countries, the company has established itself as a global leader in solving the problems faced by public and private organizations, their response to unexpected events, and natural calamities to overseas operations. The company has enough experience in installing and managing military and civilian facilities within the shortest time possible. IAP would provide the expertise, the workforce and the technology needed for successful installation of such facilities.

Corporate Responsibility
The corporation has never overlooked the importance of treating people well. It does not only provide exception good treatment to the customers and its workforce, but it accords the same treatment to everyone.

Mission and Values
The client’s ultimate goal is the goal of IAP Worldwide. The company does what must be done to ensure that the aspirations of the customers are met as soon as possible.

Read more: Kaye Scholer Represents Lender Group in IAP Worldwide Restructuring

The company always recruits top-notch employees. It creates cohesiveness from the expertise, skills, and knowledge of its workforce to bring about the best from every person in the company. The employees of IAP Worldwide are trained on how to commit to the mission of the company so that they form part of the force driving the group into the prosperous future. The workers are engaged daily in programs aimed at solving global problems.

The employees are empowered with the right knowledge and resources to make them more effective and safer. An employee is guaranteed a supportive atmosphere with good cooperation and rewards on jobs well done. Applications on Bloombergare open to anybody who is interested in any advertised vacant position. Minorities, people with disabilities, women and cared-for veterans are encouraged to apply and given more priority.

Expansion Strategy
The firm believes in growth. This is in terms of the number of satisfied customers and in its size. According to PR Newswire’s article published on November 05, 2015, IAP had acquired two business units from DRS Technologies Inc. The move was good in terms of improving the company’s capabilities and enlarging target market.

The same PR website published another article on July 26, 2005, which addressed IAP’s involvement in Afghanistan on It stated that the company developed air traffic control system at Kabul air control centre. These two articles show that IAP worldwide means serious business and delivers as it has promised. The group has extra benefits to present to this and future generations.

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Bustle Article Puts Wen by Chaz To A Test recently posted an article about a woman that did her own test on a popular hair care product for one week. She uses the cleansing product by Wen for one week. Each day she lets her followers see the results. Her hair looks better and fuller each day. Believe it or not, she uses the product for the whole week and lets everyone know how it works.
Wen by Chaz Dean announced a product that not only cleanses hair but also conditions hair all in one bottle. He shows America how the product works when he uses it on some models on television recently. The product shows remarkable improvement in the condition and style of each model’s hair. This is because normal shampoos and conditioners weigh hair down. It strips the necessary oils from the hair and causes it to fall out. The amino acids and nutrients in Wen by Chaz are good for the hair and helps hair improve. Check out Wen products list on Amazon.

The young woman jumps in the shower and applies the Wen to her head. She massages it in well and rinses it out. After her shower she allows her hair to dry to its beautiful state. There is a noticeable improvement from the first day. Each morning she crawls out of bed and looks in the mirror to find her hair needs a shampoo again because her hair looks dirty. Having to wash her hair every day is inconvenient but goes along with the testing. The one day she is running late, her hair is a greasy mess. She does not take the time to wash her hair at home but washes it at work with her old shampoo. Immediately she can tell a big difference in the hair quality. The last few days of the test prove that Wen is improving her hair. It proves that Wen by Chaz is a wonderful product and can give hair a second life.

Everyone notices the difference in her hair and comments on it. The woman explains the test she is doing with the product. Follow her test on

For more info, check out the website and the Wen official YouTube channel.


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ConnectUs By Securus Is An Astonishingly Compelling Innovation

The best solutions are sometimes the simplest ones. There is elegance in simplicity which allows those who aren’t routinely engaged with a new solution to yet understand it. Securus Technologies has developed one of the most innovative and easy-to-use ways of keeping track of inmate paperwork that’s available on the market today. In fact, it may very well be the best solution of its kind that exists contemporarily.

Securus Technologies is based out of Texas, and over the thirty years of their operation has grown to encompass some 2,600 correctional facilities across the country. Their innovative technological solutions are ongoing, and those who run the organization continuously strive to ensure that the most cutting edge options be made available. With inside knowledge of the correctional facility industry, Securus has been able to develop a solution to interior paperwork that has the potentiality to save many millions across the country in the next several years.

ConnectUs Automated Forms is designed to help deal with things like complaint and grievance forms, medical forms, signup sheets, and a variety of other paper-related areas. Through ConnectUs, inmates can file forms and monitor their progress remotely, without having to take up valuable employee time doing so. On average, inmates file some 13.8 complaint/grievance forms every month. In a facility with thousands of inmates, that can add up very quickly.

Securus Technologies understands that in addition to providing such time-saving utility, security is an absolute must. To that end, they’ve made their new ConnectUs platform completely customizable. Administrations can individualize their version of ConnectUs to control access times and privileges, ensuring no underhanded activities take place on the part of inmates requiring corrective care. When secure, time-saving technologies like this become available, budgets can be expanded due to freed-up assets, and better rehabilitative programs can be brought into practice throughout a given facility.

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IAP Worldwide Takes Global Logistics By Storm

IAP which stands for Ingenuity and Purpose, leads in worldwide logistics, extending its reach across the globe. This global company also leads in the management of facilities, along with technical and professional services.

By employing over two thousand enthusiastic employees at more than one hundred brick and mortar locations in over twenty countries, we are equipped to solve challenging issues and deliver gratifying results.

As mentioned on our website, IAP Worldwide has well over sixty years of experience has enabled Ingenuity and Purpose to grow and be able to handle a challenge on any scale. Military and natural disasters are no match for IAP and our extensive laboratories, research facilities and civilian stations.

Ingenuity and Purpose brings our customers the program support and technology needed to strengthen our demands from customers all over the world.

At IAP we find it of the utmost importance to show our gratitude to our customers and our employees alike. Our outreach does not end there, as we have the philosophy to treat all well.

Read more: IAP Worldwide Services, Inc. announces the acquisition of two business units from DRS Technologies, Inc.

Merging with Ingenuity and Purpose creates a bond between your goals and our company. We have an invested interest in watching your goal flourish and come into their own. Our hard work will go far, and we will not stop working hard because we will bring you the results that you deserve.

The recently acquired companies, DRS Technologies Aviation and Logistics business and Tactical Communications and Network Solutions on Bloomberg is a promising partnership to further help our company better serve you.

Since attaining DRS Technologies Aviation and Logistics and Tactile Communications and Network Solutions, this has enabled Ingenuity and Purpose to shift its outreach and coverage by twice the amount it has previously held.

By combining with the leaders in the growing logistics industry, IAP is quickly and effectively setting a high standard in this business. Our customers are very important to us and the bottom line is always going to be met when using IAP’S much sought after services. We welcome you to become a part of the IAP family and try our services out for yourself. You will not be disappointed.

Learn more about IAP Worldwide:

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Autism Rocks festival to raise awareness

Sanjay Shah is CEO and founder of Solo Capital Markets, which is an international financial services company in London, England. Before breaking into the financial industry, Sanjay Shah Denmark studied medicine but decided that he had no interest in becoming a doctor. He and his wife had a son who was later diagnosed with autism in 2011 at the age of 4. Soon after, he had an epiphany and founded Autism Rocks. Sanjay had also been funding kids in India for over 10 years but never had an idea of how he could be of more help until now.


Autism Rocks was founded in 2014 by Usha and Sanjay Shah, it is a festival to raise awareness for autism. The couples goal is to change the way that autism is perceived by society. The initial thought that Sanjay had when his son was diagnosed was how he could fix things. He then realized that the best way to help was to donate money towards autism research. Sanjay had worked as a banker for Morgan Stanley, Credit Suisse and Rabobank for over a period of almost 20 years, so donating was no issue for him. He would do whatever he could to help his son in any way possible. For Sanjay, just donating was not enough and he wanted to do more which led him to helping studies that try to increase the understanding of autism. He believes that it is helpful that there are many support groups for families that have a loved one with autism, but felt that not enough money was going towards actual research. Sanjay wants more money to go into the research of the initial cause of autism and how we can help those suffering.


In April, they held their annual festival “Autism Rocks“, for Autism Awareness Month. The festival included a live concert and charity. Autism Rocks has raised over $600,000 by putting together concerts that our youth could relate to, this included Flo Rida and Tyga among others. The festival also included fun events such as laser tag, horse rides, face painting and a petting zoo.


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Madison Street Capital Is Prepared For Fourth Quarter Results

The investment banking industry is not having one of its best years in 2016. Most hedge funds are struggling to keep up with the returns that the S&P 500 is posting. The S&P 500 is up about 7% this year, and hedge fund returns are averaging about 3%, according to the Chief Executive Officer of the Chicago-based hedge Fund, and Merger and Acquisition firm, Madison Street Capital. Many of the hedge funds are making excuses for their poor performance. Some funds say market conditions are making it harder to produce better returns. Madison Street Capital’s hedge fund has been doing better than most hedge funds in the country, and most of the credit for the success of Madison Street’s fund goes to Anthony Marsala, the man that started the investment firm 11 years ago.

Hedge funds are not turning over their portfolio as frequently as they have done in the past, and some of them are holding their positions longer. Hedge fund density is still very high, but the returns that are keeping the hedge funds in positive territory are from the key stocks that have a history of solid performance,. More than 65 percent of the typical hedge funds have long equity positions on 10 key stocks. Hedge funds are designed to take risks, but what is happening in 2016 is, most hedge funds are taking the same risks. Botchway thinks the lack of diversity is creating the less than stellar performance.

Madison Street Capital likes diversification. The firm’s Merger and Acquisition division is one of the main reasons Madison Street Capital continues to be a profitable investment firm. Madison Street focuses on medium size merger and acquisitions. Medium size means $100 to $500 million size companies, according to Marsala. Anthony Marsala is one of the best M&A professionals in the business. Marsala was nominated for the 2015 40 Under Forty Award which is given by the National Association of Certified Valuators and Analysts (NACVA) every year. Tony was nominated for his leadership ability, his integrity, and his work ethic.

The main issue in the hedge fund industry, according to Marsala, is the big hedge funds are getting too big, and that is crowding the industry because they are all following similar strategies. In 2004, there were 5,000 hedge funds. Today there are more than 10,000 hedge funds and a large percentage of those funds are following the same course of action, and that action is not producing results, according to Mr. Marsala. The hedge fund industry is destined to shrink in 2017. Marsala said that most hedge funds are not managed properly, and the fees they charge are way out of line.

Learn more:


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White Shark Media uses its Customers’ Complaints to build a better Communication Strategy

Any company can use its customers’ complaints to improve service delivery and customer satisfaction. When the customers see that their voices matter, they are more likely to become loyal to the company. This approach to complaints creates cordial relationship between a firm and its clients.

Among the most imminent complaints to White Shark Media was that customers do not receive adequate communication from the company. The company acknowledged that their core business being consultation, they needed to enhance the way they communicated with clients.

To curb the complaints, the company has introduced a new policy requiring supervisors to hold monthly meetings with clients using GoToMeeting platform. Before each monthly meeting, clients are provided with a copy of the month’s campaign performance.

The video below shows more about White Shark Media:

The company assigned senior strategists the task of meeting with the clients on GoToMeeting platform. The platform allows a strategist to share a screen with the client as she or he discuss the performance of the client’s campaign.

Communication has also been boosted with the introduction direct communication between clients and their contact persons. The supervisor to the contact person is also available to receive complaints in case a client feels dissatisfied by the services offered by his or her contact person. Both the contact persons and supervisors can be reached directly on phone for prompt discussions.

The issue of customers loosing contact with their Adwords campaign has also been addressed. The company agrees that there are no proper channels for small businesses to assess and review the progress of their campaigns. The firm further assured clients of quality by introducing SEM supervisors.

Once a client signs up, a SEM supervisor is assigned to his or her account to track and review every process to ensure the right steps have been executed.  Learn more about White Shark Media Complaints:

White Shark Media introduced a system that enables clients to review when and how campaigns are executed. Supervisors are also available to offer more information on campaign progress. Finally, the firm has provided clients with guidelines on what to do in case they need to review the performance of their campaigns.

To sort out complaints that old campaigns are better than the updated optimized campaigns, White Shark Media Complaints team stated that they strive to make sure that all campaigns were performing optimally. The optimized campaigns were introduced in an attempt to improve clients’ results. However, old campaigns are to remain active until the new ones start delivering results.

Finally, some customers complained about the lack of SEO services in the company. The company maintained that it will not provide SEO services but encouraged clients to approach it for a comprehensive review of SEO companies and services.

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European Hedge Funds Are Not Performing Up To Expectations In 2016 According To Madison Street Capital’s CEO Charles Botchway

Several hedge fund managers bet that the economy would crash in 2008. Kyle Bass, Hayman Capital’s hedge fund manager, was one of the people in the United States that made a fortune when the subprime mortgage industry fell apart. Crispin Odey is one of the people that enjoyed his five minutes of fame in the United Kingdom when he predicted the financial crash. Odey made a bundle of pounds because of that bet. Charles Botchway, the Chief Executive Officer of Madison Street Capital in Chicago, followed the events that unfolded in the hedge industry eight years ago. But he wasn’t one of the hedge managers to win or lose big like some of the other well-known funds on this side and the other side of the great pond.



Botchway knows of Crispin Odey, and he likes to say that Odey is a charismatic hedge fund manager who makes the right choices when he invests. But the recent Brexit vote caught Odey by surprise. Crispin is back in the headlines for being the worst performing European hedge fund this year. Madison Street Capital’s hedge fund is nowhere near as large as the Odey fund. Odey manages a £628 million fund, and that fund is now at the bottom of the European rankings.



Mr. Botchway read an HSBC performance review that was released at the beginning of August that said Odey’s European fund plunged by 29.2 per cent between January 1 and July 29, 2016. It was a devastating blow to the flamboyant Odey, who is frequently in the UK news for spending tons of money on frivolous personal items. He once bought a chicken coop for £150,000, and the press started to call his massive estate in Gloucestershire, Cluckingham Palace.



Madison Street Capital’s hedge fund doesn’t take the risks that other hedge funds take, but the Madison Street Capital fund consistently has better than average returns. CEO Charles Botchway and COO Tony Marsala don’t have reputations like Odey. Both men try to keep a low profile in the press. Madison Street specializes in merger and acquisitions, so news about Madison Street usually is about how Marsala and Botchway put a medium size merger together that benefits the corporations involved in the merger. Anthony Marsala was in the news lately for being nominated for the 2015 National Association of Certified Valuators and Analysts 40 under Forty Recognition Award. The NACV nominated Marsala for his outstanding performance, his leadership abilities, and his unprecedented achievements in the merger and acquisition industry.



Madison Street Capital may not be the most well-known firm in the financial industry, but it is one of the most reliable firms in the hedge fund business

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