When you exercise, you want to wear comfortable clothing. You also want clothing that is made of quality material and will last you longer than a couple of workouts. If that clothing is trendy and stylish, you’ll want to wear it more than just to the gym. Having that quality, comfortable, and stylish workout apparel at a price that any budget can afford is even better. You can find all of that in Fabletics clothing. Fabletics offers you the quality and comfort of the expensive apparel brands, but at a price that can fit into any budget.
Fabletics launched in 2003, with the help of actress Kate Hudson, as a membership based subscription service for workout apparel. This business model has proven wildly popular. With the success of their online business, Fabletics has moved to implement a reverse showrooming technique and they have begun opening physical stores. This may seem contrary to our increasingly online world. Many retailers are losing business when customers come into their stores to look at items, but then purchase online when they find it cheaper. Fabletics is simply using their stores as another level of customer service for their members. When customers try items on in the store, the items also go in their online shopping cart. The customer can then purchase later online if the wish. It allows Fabletics to get to know the trends and styles that are popular in the communities that they serve. It also gives their customers a chance to see and try on clothes before they purchase them. Plus, about a fourth of those that come in their store end up subscribing to their monthly membership to get more workout clothes.
One of the main reasons that members keep coming back again and again is the amazing quality of clothing that you get for the low price that you pay at Fabletics. You feel like a smart shopper when you get Fabletics clothes, and when you feel like a smart shopper, you come back for more. Their clothes are so soft and comfortable, you will want to wear them out around town and to do your errands. The quality rivals that of the expensive brands, so you will be wearing them to many outings to the gym. They hold their compression and shape after many times through the washing machine, so you will always have the support you need for that important workout. Plus, the clothes hold their color and don’t fade, so you will look fabulous many times to the gym or grocery store.
When you sign up for Fabletics, you take a quiz that helps determine your exercise preferences and style. This helps narrow down the options on their website, making shopping quicker and easier. That is something we all need in our lives, leaving us more time to enjoy life and hit the gym. You then are emailed handpicked outfits to choose from each month, or you can pick your own. Once you choose an outfit, it will be mailed to your doorstep for your low monthly fee.
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