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The Battle Between EOS and Chapstick

Buying lip balm has been about as exciting as buying eggs for far too long. But that has changed over the last seven years according to this article about EOS. Instead of reaching for the all-too-familiar cylindrical tube of Chapstick, you now have more options to choose form, thanks to EOS lip balm-a real breakthrough when it comes to lip care.

It used to be that your only lip care options were original, mint, or cherry if you were feeling wild. But now thanks to the cute little EOS orb, you have seemingly limitless tantalizing flavors to choose from. And the pastel orb itself is just too fun and cute. It will delight all of your senses-its fragrant aroma, the delicious flavor, the way the orb feels in your hands, the way it looks, and the satisfying snap that it makes when you close the lid.

But it wasn’t always smooth sailing for Sanjiv Mehra, EOS cofounder and managing partner, Craig Dubitsky (who left before EOS launched to pursue other endeavors) and Johnathan Teller. It was hard to break the lip balm mold and squeeze onto the shelves of its lip balm predecessors, but they did, and you can now find EOS lip care products on the shelves of Target, Walgreens, and Walmart.

EOS now has a huge social media following and has more than 1.8 million followers on Instagram and almost 7 million followers on Facebook. Just one photo of a new EOS flavor can easily attract over 40,000 likes. EOS has even teamed up with Keds to produce a shoe that comes with a matching lip balm.

Mehra and Teller believe that their hard work and backgrounds have really helped to make EOS happen and to become so successful in just seven years. EOS is now a name.

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