2017, in all its technological glory, now makes even online shopping a whole new experience. Only a couple of years ago, online shopping was much like a coin toss: it could go just how you planned, the item you ordered fit perfectly and was exactly what you expected, or it could be a complete failure and look nothing like it did on the website. Today, however, with just the click of a button (or a Google search) you can see the reviews of other customers just like you, and read about the items quality, whether you should size up or down, everything you would know from picking it up at a store just short of actually trying the item on.
Fabletics has taken advantage of this new trend in the shopping world. Creating options for more detailed customer reviews, Fabletics focusses on creating great athleisure clothing and leaves the worry of a marketing their products largely to their customers. This decision seems wise enough. Customers are naturally more likely to believe the reviews of people just like themselves than a company bragging about its own products. In fact, 74% of people claimed reading customer reviews was what it took for them to go from looking at an item to actually purchasing it. Maybe more companies should take a tip or two from Fabletics’ book; focus on selling something to your clients which they will want to speak highly of and a place for them to speak highly of it about.
Kate Hudson voiced her opinions of her oh-so successful athleisure brand, Fabletics, in a recent article published by Forbes. She and other members of the Fabletics team emphasize the importance of keeping themselves up-to-date with what it is their customers want and like, and creating new items that fit their clients’ tastes. The team also stresses that quality is a big deal for them; unlike other celebrities who simply advertise for their companies, Kate Hudson actually wears and loves her Fabletics’ clothing.
The company doesn’t just produce items to sell, they do everything in their power to ensure their customers’ satisfaction. From their new and improved customer service system to their commitment to their Lifestyle quiz to find the perfect style and size for you, Fabletics goes above and beyond to ensure we get what we want from them. So if you’re in need of some new workout clothing, or simply want some cute new yoga pants in many unique styles, check out Fabletics clothing and take their Lifestyle quiz to find tons of styles and prints perfect for you!