Whitney Wolfe Herd has changed the way the online dating game works, and in the process has made it a much better experience for women. The first thing that many women notice when using Bumble is that while it looks a bit like Tinder, once you get inside, it is nothing like it. They report that there is a classier vibe, and that the feature that allows women to make the first move is brilliant. Bumble is headquartered in Austin, Texas and while Wolfe Herd was a part of Tinder before she started up Bumble, she is ready to put that part of her history behind her. After her relationship with Justin Mateen and Sean Rad went south, she was forced to file a sexual harassment lawsuit against Mateen who continually harrased her through texts and other methods. Eventually, she won the lawsuit and Tinder settled for over $1 million.
After Whitney Wolfe Herd left Tinder, Andrey Andreev, the founder of Badoo, which is a UK-based dating app, approached her looking for a possible business partnership. When she suggested starting up a teen social media network where only compliments would be rendered, he suggested she consider another dating app. When someone suggested that she name her app Bumble, she actually didn’t like it at first, but she eventually came around and warmed up to the name. She launched Bumble in 2014 as a dating app where women could feel safe, and in an interview, she was quick to point out that while women were the largest commodity for a dating site or app, they weren’t being treated as good as they should be.
Since those early days of Bumble, the company has grown to become one of the largest online dating apps in existence, and with Whitney Wolfe Herd in the lead, it is expected that the company will continue to grow.Whitney Wolfe Herd is the CEO and founder of Bumble, which is a dating app that allows women to make the first move. Bumble is also launching BumbleBizz and BumbleBFF, the latter which is for finding friends rather than love interests. In 2014, Business Insider named her one of the 30 Most Important Women Under 30 In Tech, and she was named one of Elle’s Women in Tech in 2016. Wolfe Herd studied at Southern Methodist University and majored in International Studies. She also started her own business while attending college at the very young age of 19.